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Following her acquisition of the company, the seasoned fragrance and home merchandising expert will also serve as the brand’s creative director.
September 19, 2024
By: Lianna Albrizio
Associate Editor
Formulary 55 – the fragrance company that makes botanical bath, body and home products – has named Kecia Hielscher its new owner, CEO and creative director. Kecia Hielscher Hielscher has over two decades’ experience in the home décor and fragrance industry working for brands including Nordstrom, Williams-Sonoma, Disney and Neiman- Marcus. Her acquisition of Formulary 55, headquartered in Pueblo, Colorado, marks a significant milestone in the brand’s 10-year history, officials said. “I...
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